How it began
In 2025 Dr Maria Kirrane received €63,000 in funding to lead a project "A Brush With Climate" working with the Research Ireland MaREI Centre at ERI/UCC under the Research Ireland Discover Programme.
"The grant will allow for engagement and activation of an influential profession that exists within every town but has heretofore been untapped in Ireland. Hairdressers and barbers not only provide a service for people; they are a real hub for conversation and social spaces within a community. Their reach is broad and gives the possibility of reaching a cohort of people that may not be involved in local environmental groups and the usual pathways of climate conversation and action. The relationship between client and hairdresser is a deeply personal and trusting one," said Dr Kirrane



